Bring home the Bacon 

Watch out for Hector!   Beginning mid February Hector will be featuring in a Bord Bia TV and radio campaign reminding shoppers to choose pork, bacon and ham with the Bord Bia Quality Mark for reassurance that they have been produced to the highest standards and that the origin can be traced back to the farms.

Aidan Cotter, Chief Executive, Bord Bia commented "Our "Bring Home the Bacon" campaign is designed to illustrate the importance of knowing the origin of our pork, bacon and ham products and to support the pig farming industry which is currently experiencing very difficult times."

"The continued surge in world food commodity prices, reaching a new record peak in January, illustrates both the relentless growth in world demand and the variability of supply.  It represents a positive backdrop for the continued expansion of our food industry where export revenues are continuing to grow" he added.  "For the pigmeat sector, with its high dependence on feed inputs and the production time lags, losses are being incurred as it seeks to adapt to the changing cost structures.  Our latest campaign is designed to support the industry surmount this difficult period."

Bring home the Bacon - TV Add