Bord Bia Celebrates 5th Anniversary of Just Ask
Bord Bia is this month celebrating the 5th anniversary of ‘Just Ask’. Originally launched in 2009, the Bord Bia Just Ask campaign rewards eateries that are committed to showing transparency in the sourcing of the food on their menus, and has been embraced wholeheartedly by the restaurant trade ever since.
Previous Just Ask annual winners include Belleek Castle, County Mayo in 2014, Ard Bia, Spanish Arch, Galway in 2013, Farmgate Café in the English Market, Cork city in 2012 and Harry’s Bar, Inishowen in Donegal in 2011.
Just Ask Restaurant of the Month
The Just Ask restaurant of the month for June goes to the Lodge Restaurant at Vaughan Lodge, Co. Clare.
What is Just Ask?
Just Ask! is a public awareness campaign that aims to encourage consumers when eating out to look for information on where the food (particularly meat) on their plate comes from and to encourage chefs to provide this information on their menus. With so many fantastic and great value restaurants right on your doorstep, eating out is still on the menu.
How can you get involved?
More and more restaurants are choosing to use freshly sourced ingredients on their menus... ingredients that provide the added reassurance of being produced to the highest standards. If information regarding the origin of meat is not included on the menu, Just Ask! By doing so, you are supporting your restaurant's fresh meat suppliers.
What should you look for?
A menu can tell you more than simply a dish's name - it should also tell you where your meat is coming from. As a consumer, you can support the Just Ask! campaign by looking for country of origin and supplier information on menus. If it's not written on the menu, then Just Ask!