Retail Audit on Quality Mark

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Retail Audit on Quality Mark

One of Bord Bia's primary objectives in the domestic market is to promote products from quality approved suppliers in the retail sector.

QAS LogoThe Bord Bia Quality Mark assures the consumer that the food has been produced to Bord Bia's highest quality standards and that farmers, processors and packing houses have been independently audited. Also by purchasing food with the Bord Bia Quality Mark, you know where the food has been produced, processed and packed.

In December 2016, independent auditors conducted an instore assessment of the proportion of prepacked fresh meat carrying the Quality Mark in the retail sector.

In total, the auditors visited 18 stores as follows:

  • Aldi: 2 stores
  • Centra: 2 stores
  • Dunnes Stores: 2 stores
  • Lidl: 2 stores
  • Super Valu: 2 stores
  • Tesco: 2 stores
  • Spar: 2 stores
  • Eurospar: 2 stores
  • Mace: 2 stores

Products covered in the audit are bacon, beef, burgers, chicken, cooked ham, duck, lamb, pork, rashers, sausages and turkey.

Each product was assessed based on the percentage of "facings" (individual products on shelf) and SKUs (product lines) with the Bord Bia Quality Mark.

Results are presented in graph and spreadsheet formats. Actual % figures of facings with the Quality Mark by product and retailer are also included below

The graphs illustrate the findings in terms of:

% of facings with a Bord Bia Quality Mark by retailer

% of each product category with a Bord Bia Quality Mark across all retailersDownload the figures as Excel Spread sheets - Percentage Facings By Retailer - Percentage Facings By Product

% of facings of each product category with a Bord Bia Quality Mark across all retailers

% of facings of each product category with a Bord Bia Quality Mark across all retailers

% of SKUs for each product category with a Bord Bia Quality Mark across all retailers

% of each product category with a Bord Bia Quality Mark across all retailers

% of SKUs with a Bord Bia Quality Mark by retailer

% of SKUs with a Bord Bia Quality Mark by retailer

Total facings across all retailers

Total Facings across all retailers

Total SKUs across all retailers

Total SKUs across all retailers

* The total number of facings for each retailer is based on a total from the number of stores audited. The % of facings and SKUs with Quality Mark is based on an average from across these audited stores.

** In relation to cooked ham, only the percentage of facings with the Quality Mark are assessed. Quality assured beef and chicken products are recorded in summary format by cut.