Ireland exported over 8bn of food and drink in 2008, relecting a food and drink industry with a truly global
proile. The export award, recognises the outstanding achievement of food and drink companies confronting a
sometimes radically changed environment. The category is open to companies who have launched a product in a
completely new market as well as companies who have increased exports in an existing market.
The judging panel will look for products that have shown signiicant year-on-year growth in the value of
export sales and demonstrate innovation in promoting brand awareness in new markets. Companies should
also highlight their strategic agility to overcome obstacles to growth or the marketing challenges new markets
present.
Entry criteria:
- Open to established or new products
- Proven track record in exporting with export sales being at least 15% of total company turnover
- Opening new export markets
- Demonstrating innovative approach to sustaining or growing exports in 2008/09
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