Innovation is the engine of growth throughout the food and drink industry, and not only in afluent times. The innovation award, celebrates products introduced to the retail or food service market in 2008/09 which focus on the consumer in original ways and develop solutions that meet their changing needs.
The judging panel will look for entries that demonstrate the creative spirit of the Irish food and drink industry and conirm its world class capability to recognise, anticipate and grow from changing consumer demands.
Entry criteria:
- Open to innovative food and drink products launched in 2008/09.
- Entries should demonstrate how products meet consumer needs under one or more of the following headings:
Fluid Lives - “I want to stay in control of my busy life and make sure I am at my best for the challenges the day presents.”
Making the most of life - “I need to balance the stresses in my everyday life with experiences that are fun and fullilling.”
Sustainable Lives - “I would like products that are better for the world and my community; I want choices that make me feel good without harming my wallet.”
Quest for health and wellness - “I want to be in control of my health and wellness, to manage or improve it through making better choices.”
Consumers in control - “I like to pursue better value, to help maintain my lifestyle and to get the most from the money I have.”
Keeping it real - “I am looking for products and brands that are real and authentic, because they have stood the test of time and remained true to their heritage; they provide me with comfort and reassurance.”
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