While Irish brands and products have traditionally enjoyed strong brand loyalty in the domestic market, the
economic downturn has wrought signiicant changes to consumer priorities in the last year. Irish food, drink and
horticulture companies are developing new strategies to confront market turbulence and changing consumer
demands.
The home market award recognises Irish food and drink companies who have adapted and innovated in
response to these challenges, delivering innovative products and effective marketing strategies with national or
regional impact. The judging panel will look for entries where the response to changed economic circumstances
has been impressive. Examples of possible entries include companies that have formed strategic new alliances
for new product development, have found new channels or sectors to sell their product or who have sustained
or grown their position in the home market with a lexible approach to product development or marketing.
Entry criteria:
- Highlight a new opportunity availed of to grow product sales in 2008/2009
- Show how your unique selling point has assisted in gaining sales
- Demonstrate strategy to secure position on the home market in 2008/2009
Back to main Food & Drink Industry Awards page