Marketing is, sometimes, mistakenly perceived as a luxury ‘add on’ to a business. It’s a misconception that
is never more important to correct that during an economic downturn. Great branding is not just a business
skill but an art fundamental to the lifeblood of a company. The excellence in branding award recognises the
fundamental role of branding and marketing in the overall success of a product.
The award is open to marketing campaigns and brand management programmes undertaken in 2008/09. The
judging panel will be looking, in particular to campaigns or programmes that have been effective in increasing
awareness, building loyalty or have led to additional sales or listings for a new, or existing product.
The judging panel will evaluate the creative accomplishments of entries on a number of criteria including the
strength of the central idea, the quality of execution and the ability of the programme to communicate and
persuade consumers.
Entry criteria:
- Flair and creativity in campaign content
- Achievement and measurement of stated objectives
- Attributes to support brand positioning
- Details of campaign budget
- Evidence of campaign success
Back to main Food & Drink Industry Awards page