Small and medium enterprises have always been among the great innovators in the Irish food, drink and
horticulture industry. This award recognises companies who show true entrepreneurial flair and have extended
this originality into their products.
The judging panel will be looking for the best and brightest among small food and drink businesses, companies
that produce quality food and match it with a strong sales and marketing track record, excellent customer
service, environmental integrity, community leadership and smart use of IT and other technologies. The award is
open to companies with annual turnover of less than €3.5 million.
Entry criteria:
- Entry should be focussed on a new product launched in 2008/09
- Marketing plan should highlight future growth potential
- Demonstrate evidence of innovative thinking
- Show how obstacles to distribution or sales development were overcome
- Highlight how small budgets were maximised to create impactful marketing
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