Horticulture and Cereals Sector

Overall Performance and Drivers of Performance
Horticulture exports recorded an increase of 4% in value YOY with mushroom exports - which make up almost half of the exports for this sector - 7% higher.
Mushroom exports to the UK, which is the main market for Irish mushrooms, were positive in 2024, with sales growing by 4% in value and 3% in volume.
Price inflation in mushrooms is running behind the average of the vegetable sector, which provides a basis for growth over the medium term.
Trends by Key Products
Several factors drove the improved export performance in 2024, including weather, compost, and prices.
The first six months of 2024 were wetter and colder than normal, and this helped the sales of mushrooms, which are often based around ‘comfort meals’.
Compost quality was excellent and as a result yields increased, leading to higher volumes available for export. An increase in prices helped boost the value of exports and sustained producer margins.
The product has moved from niche status to a more mainstream staple. There should be further opportunities for educating the consumer on the nutritional benefits of mushrooms given the consumer interest in health and nutrition right now.
Amenity exports were higher for foliage and plants, although down for daffodils, with the UK taking the bulk of sales.
However, exports to the UK are becoming more difficult, as Brexit-related paperwork increases complexity and costs.
Foliage sales continued to increase to all markets, while daffodil exports to the US dropped off considerably
The key market for Irish cereals is the domestic market and animal feed sector, but there is an important element supplied into the food and beverage market. In 2024, the value of cereal exports was estimated at €90 million, a decline of 7% versus 2023, with Northern Ireland the destination for more than 75% of exports.
According to the Central Statistics Office (CSO), the growing area for cereals in 2024 was estimated to be at 262,000 hectares, or 7% behind the equivalent 2023 figure.
There was a shift out of winter barley and wheat, with some additional land given to spring barley and oats in particular.
From a profitability perspective, 2024 saw price decreases for fertiliser, electricity and seed, contributing to an overall 8% reduction in costs compared to 2023.
Prospects for 2025
The outlook for the mushroom sector in 2025 is positive if the sector manages to keep on top of costs and achieve some price increases.

There is a longstanding relationship between the industry and UK retailers, built on good service and the quality of mushrooms supplied. Additionally, Irish companies are positioning themselves as premium suppliers with innovative vitamin-enhanced mushrooms.
Prospects for the amenity sector are reasonable, with sales for 2025 likely to remain constant. Consumers in the UK face rising prices, which may affect demand. Inspection of plants at port of entry in the UK will bring challenges to the sector. The cost and availability of growing media continues to be a major challenge.

Export Performance & Prospects 2024/25
To read more about the horticulture and cereals sector in 2024 and its prospects for 2025, read the full Export Performance and Prospects 2024/25 report now.
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