Time: 9.150AM - 3.30PM
This collaborative workshop will bring together food and drink brand owners, food bloggers, journalists and communications professionals to analyse the ever-changing communications environment. The workshop will offer tips and advice for food brands when navigating the evolving media landscape including best practice for working with media, ‘influencers’ and brand ‘ambassadors’.
Key Topics:
- The current communications landscape
- How ‘brand ambassadors’/ ‘influencers’ fit into overall marketing strategy
- How to identify, approach and negotiate fees with ambassadors/influencers
- What can ‘influencers’/ ambassadors/food bloggers and food brands learn from the traditional journalistic principals of fact checking, accuracy and transparency?
- How has so called ‘traditional’ journalism evolved?
- What should food brand owners consider when pitching stories to media?
- How do media feel about product reviews, what is the best approach?
- The use of social channels by media to source news
- Food & drink brand case studies: sharing the learning
- Measuring success
Speaker Line-Up
The following speakers have been confirmed to date with more to follow in the coming weeks. Darragh Doyle, Communications Strategist & Sean Earley, Associate Digital Creative Director, Teneo PSG, Food Bloggers: Caitriona Redmond, Wholesome Ireland. Food Writer & Broadcaster Suzanne Campbell will also partake in the workshop along with other leading food journalists from national media. A full agenda and speaker biographies will be circulated in advance.
Workshop Facilitators: Roz O’Shaughnessy, Corporate Communications Manager Bord Bia and Gemma Smyth, Gemma Smyth Communications.
This workshop is now fully booked and we are no longer accepting any further registrations.
For Further information contact Niamh.MacHale@BordBia.ie