Year: 2012 Week Number: 13 (25/03/2012 - 31/03/2012) Market Watch Brazilian pork expanding into new markets Instant porridge trends in Russia Speciality beers increasing in popularity in France Product Innovation Bord Bia NPD and packaging innovation trends update Out with the old and in with the new Easter Egg Consumer Insights Consumers react positively to socially conscious companies Irish America reviewed Over 50’s an increasing attractive market for premium drinks sector