"One of the keys to a successful future for the Irish Food and Drink industry is innovation and bringing new differentiated products to market. Innovation is a topic now firmly on every corporate agenda"
Aidan Cotter, CEO, Bord Bia
Whether prompted by changes in the marketplace, competitive pressures or simply the desire to create something bigger and better, businesses are now constantly refining and redefining how they operate and what they produce.
Bord Bia's Consumer Insights Team runs tailored programmes for Irish Food and Drink companies; allowing access to global intelligence; specialist category knowledge & experience and professional facilitating skills from clear and imaginative marketing thinkers.
We believe winning in food and drink requires thinking, imagination and vision
Through co-investment, we partner with your company to ensure your brand reaches full potential.
- Bord Bia is a marketing business which partners with you to help grow your brand.
- We understand the voice of the consumer, and the importance of this in order for your business to achieve growth
- Grants access to marketing specialists and experts in consumer insight and strategy
How to apply
To apply for any of our programmes or for any further enquiries please contact firstname.lastname@example.org
The following case studies document how the Consumer Insight Team partnered with Irish brands to help them unlock Consumer Understanding.