SuperBrands for Smaller Businesses

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SuperBrands for Smaller Businesses

A syndicated branding and innovation service for Irish food & drink

Small food and drink companies operate in an exciting and fast changing environment and Ireland’s small business sector is growing steadily. Branding and Innovation is central to successful and sustainable growth for many small businesses. To successfully compete with bigger more established brands Irish food and drink producers will need to create SuperBrands.

SuperBrands for Smaller Businesses, run by experienced marketers and award winning researchers, is an end to end service which starts with understanding your category and consumer right through to how your pack presents on shelf. SuperBrands increases your chances of market success by putting the consumer at the heart of the brand and innovation process.

SuperBrands involves three simple steps:

GroundworkStage 1: Groundwork

Groundwork to understand your business issue, the market context and who your target consumer is.

ExplorationStage 2: Exploration

Exploration using qualitative research to generate deep consumer insights about your brand. We will recruit your target consumers in the UK and Ireland and conduct 6 face to face group discussions. Note as this is a syndicated service other non competing brands (no more than 3) will also be discussed in these groups.

ExpressionStage 3: Expression

Expression through the creation of a design brief right through to final brand design including pack design.

Qualifying Criteria

The programme is open to any food/drink business manufacturing in Ireland with a turnover of turnover of over €100k and under €5million. Participating businesses must have a current listing in retail or food service and have a desire to develop their brand/innovations for launch in the Irish or UK market.


The cost of completing the branding/innovation process will be €5000.


For further details on SuperBrands contact: