Consumer Lifestyle Trends

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Consumer Lifestyle Trends

About Consumer Lifestyle Trends

Consumer Lifestyle Trends

The Consumer Lifestyle Trends programme identifies the biggest trends shaping people’s lives over the next 3-5 years. By keeping up with trends and understanding what’s coming next, the programme helps companies within the food & drink industry in Ireland to better prepare for the future needs and wants of their consumers. The specific objectives of the programme have changed very little since Bord Bia first launched the programme in 2006 - the primary objective being to ensure that the consumer is at the heart of the business decision making.

Consumer trends are important for a number of reasons:

  1. Helping us to look at things from another perspective, becoming more outward-looking and consumer driven.
  2. Encouraging us to look forward, ensuring that our strategies remain proactive to the changing consumer landscape.
  3. Act as a catalyst for new thoughts and ideas, providing inspiration for profitable growth.

In this latest edition, we take a fresh look at the big forces at play in the world, and broad shifts in consumer attitudes, values and behaviours globally. We explore how these developments are driving trends in consumers’ lives. Also, we consider the implications for the food and drink industry in Ireland and the UK, and the opportunities that might exist for your business. The objective is for the Consumer Lifestyle Trends to provide a platform for future growth and innovation.

For further information on Bord Bia’s Consumer Lifestyle Trends please email the Consumer Insights Team at info@bordbia.ie or view our website www.bordbiaconsumerlifestyletrends.ie

Consumer Lifestyle Trends 2015  

Consumer Lifestyle Trends 2015 Busy Lives

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Consumer Lifestyle Trends 2015 Health & Wellbeing

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Consumer Lifestyle Trends 2015 Personal Value Seekers

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Consumer Lifestyle Trends 2015 Responsible Living

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Consumer Lifestyle Trends 2015 Shared Experiences

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Consumer Lifestyle Trends 2012 


Trend Reviews 

Consumer Lifestyle Trends Update - June 2014 Update

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Consumer Lifestyle Trends Tracker - December 2011

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Consumer Lifestyle Trends Tracker - November 2011

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Consumer Lifestyle Trends Tracker - October 2011

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Consumer Lifestyle Trend Tracker - September 2011

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Consumer Lifestyle Trends Tracker - August 2011

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Consumer Lifestyle Trends Tracker - July 2011

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Consumer Lifestyle Trends Tracker - June 2011

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Consumer Lifestyle Trends Tracker - May 2011

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Consumer Lifestyle Trends Tracker - April 2011

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Consumer Lifestyle Trends Tracker - March 2011

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Consumer Lifestyle Trends Tracker - February 2011

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Consumer Lifestyle Trends Tracker - January 2011

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Consumer Lifestyle Trends - 2009 - Consumers in control

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Consumer Lifestyle Trends - 2009 - Fluid Lives

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Consumer Lifestyle Trends - 2009 - Sustainable Lives

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Consumer Lifestyle Trends - 2009 - Keeping it Real

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October Trends 2010

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November Trends 2010

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December Trends 2010

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