Research workshop 

Date: Thursday 9th June 2011

Time: 09:00 to 12:00 (Feeling the Pinch presentation starts at 8am)

Venue: Bord Bia, Lower Mount Street, Dublin 2

Details: Research Workshop with Jump! & Feeling the Pinch Presentation

How to use consumer research to drive business growth.

Jump! will explain why research should be a fundamental part of your business development plans.

• When and how to use research.

• How to use different types of research to answer problems.

• Writing briefs and evaluating proposals.Throughout we’ll share case studies and examples – testing new products, packaging designs, pricing strategies,shopper insights.

To make the session even more practical, we invite you to bring along a key consumer related challenge facing your business which we can discuss and identify how research could help find a solution

Prior to the workshop, Helen King will share the findings of Feeling the Pinch  - the fifth iteration of the study that explores the consumer outlook for the year ahead in Ireland and Britain at 8.00am in Bord Bia offices.  The study is a detailed examination of the impact the recession has had on consumers’ behaviour and how food and drink companies can respond to the challenges presented.

To register for this event please email brandforum@bordbia.ie