Date:
Time:
Venue:
Trainer: Damien Mulley
Details
Damien Mulley will cover Facebook, Twitter, Linked in and how you can use it to build and sell your brand online
The workshop outline is as follows :
1. Linked In
• LinkedIn for business to business interactions
• Making a LinkedIn profile that gets you and you business noticed
• Seeking out leads and partners with LinkedIn search Building your reputation through sharing your expertise on LinkedIn Answers and Linked Discussions
2. Advanced Facebook for business
• Facebook Pages for business
• Using Facebook's Page analytics tools to better cater to your
customers
• Using Facebook Page targeted updates and status updates to target
customers and bring in new ones
• Change messaging to bring in new demographics or feed the existing Fans.
• Customising Facebook Pages for promotions/competitions/data gathering
• Adding more Fans to your Facebook Pages using your existing email database
• Facebook Ads - Highly targeted inexpensive ads bring quality customers
• Developing targeted Facebook Ads to go to your website
• Developing targeted Facebook Ads for your Fan Page
3. Twitter for business
• How to interact on Twitter with consumers and other businesses
• How adding value on Twitter creates strong word of mouth
• Using Twitter Lists to segment customer types Using apps like CoTweet to manage
multiple accounts
4. Developing a social media/online marketing plan
• How to figure out objectives in social media
• How to measure your campaigns and see do they align with your objectives
Please email deirdre.shannon@bordbia.ie if you are interested in attending this workshop