Advanced Social Media Workshop July 

This advanced Social Media workshop will build on knowledge you have already and will focus on using social media to drive your brand.  Damien Mulley will lead the half day workshop. 

This workshop is FREE to Brand Forum members. If you are not a member, click here

Workshop Outline:

1. Linked In

• LinkedIn for business to business interactions
• Making a LinkedIn profile that gets you and you business noticed
• Seeking out leads and partners with LinkedIn search Building your reputation through sharing your expertise on LinkedIn Answers and Linked Discussions

2. Advanced Facebook for business

• Facebook Pages for business
• Using Facebook's Page analytics tools to better cater to your
  customers
• Using Facebook Page targeted updates and status updates to target
  customers and bring in new ones
• Change messaging to bring in new demographics or feed the existing Fans.
• Customising Facebook Pages for promotions/competitions/data gathering
• Adding more Fans to your Facebook Pages using your existing email database
• Facebook Ads - Highly targeted inexpensive ads bring quality customers
• Developing targeted Facebook Ads to go to your website
• Developing targeted Facebook Ads for your Fan Page

3. Twitter for business

• How to interact on Twitter with consumers and other businesses
• How adding value on Twitter creates strong word of mouth
• Using Twitter Lists to segment customer types Using apps like CoTweet to manage
  multiple accounts

4. Developing a social media/online marketing plan

• How to figure out objectives in social media
• How to measure your campaigns and see do they align with your objectives