Theme: How to maximise your instore promotions
Date: Tuesday, 23 March 2010
Time: 17.00 - 19.30
Venue: The Killeshin Hotel, Dublin Road, Portlaoise (Exit 16 off the N7)
Our next Brand Forum event will focus on how you can maximse your instore promotions with two speakers:
- Kantar Worldpanel (formally TNS) will look at on Branded versus Private Label development in the Irish market, focussing on sales generated through promotions
- Sarah Love, Managing Director with Goosebump, has worked with Kerry Foods, Jacob Fruitfield and Nestle among others, on brand promotions. She will speak about principles for good Point of Purchase promotions and the power of these promotions.
David Berry, Business Group Director, Kantar Worldpanel Ireland (formally TNS).
Within this role David manages the overall Client Service team, ensuring the client base receive actionable, value added consumer insights. David joined Worldpanel in 2000, working as a Graduate Trainee within the London office. For seven years David worked across a range of retailers and branded manufacturers, picking up valuable experience of delivering consumer insights. At the start of 2008 David transferred to the Dublin office to head up the client service team with a view to maximizing the impact of the improved panel.
Sarah Love, Managing Director, Goosebump
An honours graduate of Trinity College Dublin, Sarah joined the DDFH&B group in 2007 to run the Below the Line Agency Goosebump. She had previously been with Banks Love since 1996 and worked across a wide client base delivering award winning campaigns for over 10 years. Sarah started her marketing career client side as a brand manager with Beamish & Crawford. Sarah’s speciality is in FMCG brand which has resulted in a strong bias towards FMCG marketing across Goosebump’s client base. This experience means that Goosebump offers its blue chip client base Best Practice below the line marketing. Goosebump runs a bi-monthly trade audit to cover all Below the Line marketing campaigns to ensure all learning’s and innovations are shared across their client base.