Date & Venue:
Two day workshop: 18th & 19th September 2008 Bord Bia, Clanwilliam Court, Lower Mount Street, Dublin 2
Purpose
This workshop is designed to provide the principles of developing a dedicated eMarketing Strategy. Aimed at marketing practitioners, the course will outline the specific tactics required to generate incremental business and build loyalty amongst customers through a successful eMarketing business.
Content
The workshop will address the following areas:-
- eMarketing – the Golden Opportunity
- Avoiding a costly trial and error approach to eMarketing
- Developing the stages of an eMarketing strategy
- Generating traffic
- Pros and cons of different eTools: Search Engine Optimisation, Search Engine Marketing / Pay Per Click, Opt-In eMail /
- Short Message Service, Viral Marketing, Banners v Keywords, Web Links, Marketing Alliances and Offline Integration.
- Converting visitors to loyal customers
- Testing techniques that boost emarketing performance
- Fulfillment
- Enablement
- Building an eMarketing Plan & briefing an agency
Who Should Attend
All marketing practitioners. No prior knowledge of eMarketing is required.
Course Leader
The workshop will be run by Paul Smith, best-selling author, international speaker and marketing consultant. Paul is a senior examiner for eMarketing at the Chartered Institute of Marketing. Recent company training includes IBM, BT and some of London’s leading creative communication agencies.
Cost
This two day workshop will cost:
€600 plus VAT per delegate (Turnover above €2.5M)
€300 plus VAT per delegate (Turnover below €2.5M)