Online Marketing Workshop 

Marketing has changed.

Traditional advertising does not work as well, brochure-like websites do not guarantee sales, the web has given people ultimate freedom of choice and of goods. When there are no monopolies and constrictions, interrupting people's lives is not effective marketing anymore.
Marketing needs to get more personal and has to give people what they want but in a way that they want it.

There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. – Cluetrain Manifesto

"If the news is important, it will find me" – MySpace user

An online marketer now needs to find where people are congregating online and needs to engage them in a meaningful way. Be it in matching with what they are looking for, watching how they interact and understand what they'd like or listening to their natural opinions on your company or market and reacting to that.

This course is being led by Damien Mulley. Damien owns Cork based Mulley Communications and teaches organisations and enterprises how to communicate amongst themselves and with the greater world. He is also the organiser of the Irish Blog Awards and Irish Web Awards, wrote a technology column for the Sunday Tribune from Jan 07 to Jan 08 and is the former chairman of broadband lobby group IrelandOffline.

By the end of this course you will be able to:

• Optimise your site for search engines to bring you more traffic
• Run a Google ad words campaign
• Know how to use a blog for your business
• Use Social Network sites like Bebo, Facebook and Twitter to advertise and measure campaigns

Who should attend this course:

Companies that are interested in learning how to use Web 2.0 to attract new customers

Cost: €100