Bord Bia restates its Strategic Priorities for the period 2012 to 2014.
The Bord Bia Strategic Plan 2012-2014 is based on an inclusive view of the entire industry with the goal of driving long-term sustainable growth. It has been developed to fully support the implementation of Pathways for Growth and Food Harvest 2020, a shared blueprint for everyone involved in the sector and of which 'Pathways' is an integral part.
Realising the targets set by Food Harvest 2020, and meeting the challenges and opportunities posed by an ever more complex marketing environment, requires the setting of clear strategic priorities to inform an optimal resource allocation in the period ahead and corresponding measures to enable progress to be monitored. This is the purpose of the strategic plan.