Bord Bia’s network of offices covers nine overseas locations; six in Europe and three Internationally, in addition to the Ireland market and other markets served directly from Dublin. This structure is regularly reviewed to meet the representational and information needs of the Irish food, drink and horticulture industry and the ever evolving global opportunities through a market prioritisation process.
Click here for the listing of November Buyer Meetings
Standard services, across the full range of food and drink products include:
- undertaking in excess of 600 buyer meetings and presentations
- respond directly to over 550 individual buyer requests for detailed information on the Irish industry, particularly suitable suppliers
- conduct over 450 business planning meetings with Irish companies
- respond to nearly 1,000 market information requests from Irish companies
- deliver bespoke business development services to 40-50 Irish companies per month
- engage up to 400 buyers in supplier meetings through inward buyer visits and meet the buyer events,
- achieve positive coverage for Irish food in over 100 consumer and trade titles
- representation with key opinion formers such as Local Ministries, Trade Associations, etc.
- constant media monitoring and contact, to ensure Irish livestock and food is portrayed in the best possible light
- progress Ireland’s market access agenda in co-operation with the Department of Agriculture, Fisheries and Food and Ireland’s overseas Embassy network
- market information gathering, analysis and dissemination to Irish industry.
The geographic focus for most sectors is naturally Ireland, Britain and Continental Europe in the first instance in line with established strategies for each of the sectors. Market access is a key priority outside of Europe, particularly in Asia and Russia for pigmeat, livestock, beef, beef offals and the Middle East for beef. Offices in more development markets such as Britain and the United States have a key role in identifying product innovation and trends likely to confer competitive advantage to the Irish industry.