Programme Background

In a world of challenged resources, the case for sustainability has become largely self-evident. Within the food industry, it is now recognised as a priority issue. Since its launch in 2012, Origin Green has put the Irish food and drink industry to the fore of this global conversation.


The Origin Green Ambassador Programme takes 10 Ambassadors who are passionately committed to the better management of our planet’s resources, on a 23-month journey towards an MSc in Business Sustainability. Placed with global businesses that are playing leading roles in sustainability development, Origin Green Ambassadors have quickly become trusted partners and have taken leadership roles in the development of important initiatives. In doing so, their engagement provides an invaluable opportunity to share the vision of Origin Green, and the commitment of Irish food and drink companies to it, with senior leadership within these organisations.


Programme Duration

18 Month Programme


Who is the Programme for?


  • High achievers who demonstrate the potential to be effective leaders in industry
  • Highly experienced participants who have a genuine interest in the area of sustainability
  • Experienced functional or technical specialists in transition to a change management role
  • Participants who have key technical skills from the food, agricultural and environmental industry
  • Participants with advanced language skills who have experience working in the area of social responsibility and sustainability


Number of places on the programme

Up to 10 places


Additional Information

To find out more about the programme and what it offers, please visit the Smirfit Business School website.