Bord Bia hosts 'East Meats West' culinary competition in Hong Kong
On the final day of the Trade Mission, the Minister for Agriculture, Food and the Marine Michael Creed TD met with some of Hong Kong’s top chefs at ‘East Meats West’, a high-end culinary event organised by Bord Bia to promote Irish and European grass-fed beef and lamb. The event is part of a three year campaign co-funded by Bord Bia and the European Union.
Held in partnership with the Hong Kong Chef’s Association, ‘East Meats West’ involved over 40 local chefs who were required to design a two-course menu with European beef and lamb. Today (Friday), the top six entrants competed in a live cook off to win the overall title, while all six finalists will travel to Ireland in June. As part of the trip, the chefs will visit Irish farms, factories and processors to experience EU food safety, quality and sustainability controls first-hand. The prestigious judging panel included Kwanghi Chan, an award winning chef born in Hong Kong, raised in Donegal. Kwanghi rose to fame representing Ireland in international cooking competitions while helming Michelin-starred restaurant of Cliff House Hotel in Waterford and most recently masterminded Dublin’s fusion restaurant Soder+Ko.
Speaking in Hong Kong today, Minister Creed congratulated the chefs and invited all attendees to take time to travel to Ireland to immerse themselves in our food culture. “We are here today to celebrate the very best of EU beef and lamb, to tell you how it is produced and why is the best in the world. We in Ireland are very proud of our farm produce. We are also committed members of the European Union with all of the advantages it brings for investors and traders. Our high quality, grass fed beef and lamb production is underpinned by the highest EU safety and traceability standards allowing us the opportunity to market our products worldwide.”
Tara McCarthy, Chief Executive, Bord Bia said there was a real excitement around building relationships with the Hong Kong chef community. “Hong Kong is one of the most exciting places in the world for cuisine right now. It is a culture that values innovation and also has a great respect for and understanding of tradition. That’s a great fit for European and Irish food and drink, and we think there’s a real opportunity for us to contribute to that developing food culture. We are looking forward to hosting the chefs in Ireland and building on existing relationships.”
In addition to the Hong Kong chefs, Bord Bia is also set to welcome Yufeng Li, a high profile Chinese blogger and online influencer to Ireland next month. Yufeng has been engaged by Bord Bia to help drive awareness of Origin Green and Irish dairy products in China. During her visit to Ireland, she will share stories of Irish food and farming with her 1.5 million social media followers. Yesterday, over 3 million Chinese consumers tuned in to watch her interview with Minister Creed and Tara McCarthy, CEO, Bord Bia.
The judging panel includes:
Rudolph Muller: Honorary member WACS (World Association of Cooks) and also on the WACS Culinary competition committee panel, award-winning Rudolph Muller is member of the Disciples des Escoffier, and former President and life time member of the Hong Kong Chefs Association. He joined Hong Kong Disneyland in July 2003 as its Executive Chef/Culinary Director, has over 40 years of experience managing some of Asia’s busiest kitchens.
Eddy Leung, President of the Hong Kong Chefs Association and private dining pioneer behind Chez Ed, Italian-themed G7 Private Dining and popular noodle bar Lobster Bobo.
Angelo McDonnell, award-winning Irish chef and author, Executive Chef of Hong Kong’s Café Deco restaurant group.
Kwanghi Chan, star chef born in Hong Kong, raised in Ireland, who rose to fame representing Ireland in international cooking competitions while helming Michelin-starred restaurant of Cliff House Hotel in Waterford, Ireland, and most recently masterminded Dublin’s hip fusion restaurant Soder+Ko.
Kieran Fitzgerald, Bord Bia, European Beef and Lamb Campaign Manager