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National Organic Awards 2022

NGA 2022.jpg

Bord Bia is calling on Irish organic farmers, growers, producers and manufacturers to submit their entries for the National Organic Awards, taking place on Thursday, October 13th.

The National Organic Awards celebrate the achievements of Irish organic food and drink producers and is held every two years in association with the Department of Agriculture, Food and the Marine. The 2022 National Organic Awards will take place on Thursday, October 13th, 2022 in the Bord Bia Global Hub in Dublin. This event aims to recognise developments within the organic sector across seven key categories, judged by a panel of experts.

 

 

 

The winners will be announced at an award ceremony that celebrates the best of organic food from Ireland. Judging will take place virtually in September before the awards; a wide selection of organic produce from all over the country will be represented through the seven categories:

  1. Retail: To include products currently available through Irish retail channels (including seasonal products that were available in retail over the past 12 months). Judging criteria will include organic brand story, market opportunity, packaging and brand communication and relevance to Bord Bia consumer lifestyle trends.
  2. Private label: To include products currently available through Irish retail/food service channels (including seasonal products that were available over the past 12 months) retail/food service products in this category must be sold under the private label (own label) brand. Judging criteria will include organic, private label brand story, market opportunity, packaging and brand communication and relevance to Bord Bia consumer lifestyle trends.
  3. Export: With the export market for Irish organic products of growing importance to Irish organic producers, this award looks to recognise these products. This award is open to products being sold in the export market. Judging criteria will include export opportunity identification, evidence of export success, packaging and branding export adaptability and overcoming export challenges.
  4. New and Innovative: Open to new products or packaging innovation launched between January 2021 and July 2022. Judging criteria will include market insights, evidence of innovation for product or packaging and evidence of market success.
  5. E-commerce: Open to products being sold directly to consumers via e-commerce e.g., company website, third party shop, social media shop etc. (online sales via Irish retailer websites are not eligible) Judging criteria will include sales analysis and on-line analytics, success of customer recruitment.
  6. Marketing campaign: The Marketing Campaign Award is for a producer that has developed a comprehensive marketing campaign that has differentiated itself from competitors by using creative marketing communications through a single or combination of media channels. Judging criteria will include review of marketing campaign strategy and results, performance analysis and media options used.
  7. Business in the community: This category will acknowledge the achievements of businesses in their local communities. Producers should submit details of an example of one corporate social responsibility initiative which they have undertaken. Judging criteria will include review of overall business in the community initiative, how the initiative links with brand/product story, the lasting impact of the initiative and its link to the UN Sustainable Development Goals.

Prizes:

Capability development delivers business growth by embedding best practice commercial marketing knowledge, practices, and skills within organisations. Bord Bia have a wide range of Client Capability supports with each of these fully focused to deliver commercial opportunities for participating companies. Key supports available focus on; strategy development, customer management, routes to market, and branding. Winners of the 2022 Organic awards will get a one to one session with our Client Capability team who will help develop a bespoke package of supports to meet individual company needs up to the value of €5,000.

Key dates:

26th August: Closing date for applications

26 & 27th September: Photography of shortlisted producers and products

13th October: Award Ceremony