Webinar: Brand Forum Marketing Effectiveness
Date: Wednesday 23rd September ‘20
Time: 11:00 - 12:00 noon
This webinar will outline the key drivers of effective marketing strategies by analysing key factors including: Brand Salience, Distinction, Emotional Response, Physical & Mental availability. In doing so, the webinar will present debates from leading international authorities in the area of Marketing Effectiveness – Bryon Sharp, Les Binet & Peter Field, and their theories on how to build a successful brand and business.
This webinar is open to Bord Bia client companies only