Getting listed internationally is a great achievement for Irish food and drink manufacturers, given the intense competition they face. However, getting listed is only the start of the journey. Supporting your brand in an export market requires careful planning to secure and maintain the listing for the long term and deliver maximum growth. This requires planning, budgeting and resourcing from an early stage.
This webinar will guide you through important considerations in the marketing planning process for a branded export offer. We will use examples from a range of markets to illustrate key points, and draw on brand and agency expertise to show best practice.