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Consumer Insights - Food Alerts

Consumer Insights Food Alerts

Nielsen on trends that will dominate in 2019 - Part 3 Origin & Provenance

21 June 2019

This FoodAlert (the 3rd in a series of 3) will look at the importance of trends, highlight Nielsen’s top trends that will dominate the Irish grocery market in 2019 (Part 3 focusing on Origin & Provenance) and conclude with key questions and implications for Irish suppliers. If you’re an Irish supplier who wants to better understand buying Irish as an important purchase driver this article has been written with you in mind…

Watch this (sustainable) space!

21 June 2019

What does a successful business look like in 2025? According to Bord Bia’s Consumer Lifestyle Trends (Bord Bia, 2019) it will be businesses that are not afraid of building local enterprise & brands, it’ll be businesses that nudge consumers towards more conscious consumption and finally, it will be enterprises that at all costs avoid waste.

Differentiating Dairy

14 June 2019

As can be seen in many of the recent FoodAlert articles, both Health & Wellbeing and convenience (seen through the Fuller Lives Consumer Lifestyle Trend) appear to be as dominant as ever and the dairy sector is reacting to this, as are other sectors within the food and drink industry.

Rediscovering the Natural in the Alcoholic Beverage Industry

14 June 2019

It is no secret that consumers are beginning to take more control of their health and wellbeing. 72% of consumers say they are trying to lose or maintain their current weight while 42% of consumers globally say that they proactively seek products that can improve their health.

Fresh Potatoes and the Millennial Generation

14 June 2019

Recent market research was carried out by Bord Bia with the objective of understanding consumer’s behaviours and attitudes towards fresh potatoes, with a more in-depth understanding of millennial relationships across all carbohydrates and in particular potatoes.

Nielsen on trends that will dominate in 2019 – Part 2 Sustainability & Plastics

13 June 2019

This FoodAlert looks at the importance of trends, highlight Nielsen’s top trends that will dominate the Irish grocery market in 2019 and conclude with key questions and implications for Irish suppliers.

Masterclass in Marketing from the Healy-Raes

13 June 2019

As I watched the Healy-Rae family on last week’s Late Late Show, as an observer of politics I took an interest but as a marketer I took some lessons - they think and behave like many successful brands:

Nielsen on trends that will dominate in 2019 – Part 1 Health & Wellness

7 June 2019

This FoodAlert (the first in a series of 3) will look at the importance of trends, highlight Nielsen’s top trends that will dominate the Irish grocery market in 2019 (Part 1 - Health & Wellness) and conclude with key questions and implications for Irish suppliers.

The Evolving European Organic Consumer

24 May 2019

Growing consumer concerns around food safety, the natural environment and human health are some of the key drivers of the increased demand for organic products in the key European markets of France, Germany, Italy, Spain and Poland.

Go With Your Gut!

17 May 2019

Burger & Pizza chains restore their reputation in the Spanish market

17 May 2019

Burger and pizza chains represented roughly one third of all foodservice chain establishments to open in Spain in the beginning of 2019. Both had experienced stagnant growth for a period but over the last couple of years companies have begun to rethink their offering in line with new trends and have repositioned themselves once...

Learnings from Copenhagen

17 May 2019

The capital of the world's oldest kingdom has become a cutting-edge city boasting avant-garde design, art and architecture as well as being a 21st century food destination. Copenhagen, a city of just over 500,00 people with more bikes than cars, has gone from what was once a food back water to a food revolution.

How Transparency Influences Purchasing Decisions in the Food & Drink Sector

26 April 2019

For today’s consumer, environmental and social factors are frequently considered when making a purchase, alongside the traditional drivers of taste, price and convenience.

Have we reached ‘Peak Influencer’ yet?

18 April 2019

Avid viewers of a recent Netflix documentary will know that ‘Fyre’ was a high profile, heavily influencer-marketed music festival that didn’t quite hit the mark. It’s reported that Kendall Jenner received up to $250,000 to promote her association with the event and encourage her followers to attend. Many were very disappointed and felt misled.

Consumer Lifestyle Trends 2019: A look at our Health & Wellbeing Trend

12 April 2019

2019 continues to see Health and Wellness drive forward into mainstream.

Make Your Brand Upwardly Mobile

12 April 2019

Are you an Irish supplier who wants to make it easier for mobile shoppers to shop your brands whilst increasing your online sales?

The Beauty of Food

5 April 2019

3 Social Media Trends

5 April 2019

Almost a year ago today, the Financial Times ran an article, titled ‘Social Media Influencers are so last season’ and since then we have been hearing echoes of this sentiment.

Plant-Based Diets – a 3 minute read

22 March 2019

The Happy Pear, Bosh! Joe Wicks, Holly White... Recently it seems that advocates of plant-based diets have been playing a growing role in shaping the public discourse on how we eat today.

The Rise of the ‘Conscious’ Consumer in Ireland

22 March 2019

Increasing environmental pressure, rise of protectionism and rapid urbanisation around the world is driving a global lifestyle trend towards more responsible living.