24 May 2019
The second Brand Forum meeting of 2019 took place in the now familiar RDS Minerva Suite and featured speakers who at first glance appeared to have little in common; Tom Stancliffe and Guy Hacking; two of the co-founders of Tribe a young digitally inspired food start up making a range of performance nutrition products from London and Kelly Rafferty Vice President for Global Marketing Capability from Kellogg’s, the venerable one hundred and thirteen year old food behemoth from Battle Creek Michigan.
26 April 2019
Augmented Reality is no longer a concept of the future, it is now part of the day to day. Social media platforms and mobile gaming applications, such as Snapchat and Pokémon Go, have made AR more accessible than ever before.
15 March 2019
The first Brand Forum evening meeting on 2019 was held in the Thinking House in Bord Bia’s Mount St. head office; a wholly appropriate venue for a thought-provoking evening featuring two contrasting speakers;
15 March 2019
Dutch consumers are becoming increasingly aware of the amount of food wasted every year, and retailers are following suit with measures to prevent food waste.
8 March 2019
Since the very inception of the discipline marketers have worried about which half of their marketing budget is being wasted and never has it been more important to be laser focused in terms of hitting your target segment with messaging and imagery that will provoke action.
15 February 2019
As the War on Waste continues to gain momentum and both industry and consumer groups strive to find solutions that can make a meaningful impact, a new zero-waste platform supported by some of the largest FMCG brands will soon make its debut.
11 January 2019
The major trends that will reshape the way that we source, produce and consume food over the next five to ten years will be driving forces for change, and successful food and drink companies will be those that can adapt to meet these changing consumer needs.
30 November 2018
Automation, food surplus and hydroponics were just some of the topics discussed at the recent Food Loves Tech Conference in Brooklyn.
30 November 2018
With the uneasy backdrop of the ongoing Brexit discussions and the ongoing talk of separation and ‘going it alone’, it is important to remind ourselves of the power of partnership and what true collaboration can and is helping us to achieve.
23 November 2018
Last week Whole Foods published its food trend predictions for 2019, among the top 10 being the emergence of new forms of packaging which will not harm the environment.
16 November 2018
Bord Bia are exploring culinary trends from around the world: Trends in cooking style, food preparation, ingredients and flavours to get inspiration for the next hot food & drink trend.
6 April 2018
Poland is still very fragmented, and one of the most competitive retail markets in Europe. Euromonitor reports that the grocery retail market grows at 4.2% (2017).