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Food Crops

The retail market for fresh produce was valued at €1.208 billion in 2012 which was a 0.8% growth compared with 2011. This market is made up of sales of fruit (45.1%), vegetables (42.9%) and potatoes (12.0%). A modest increase in value sales was recorded in 2012 over 2011 for the fruit and vegetable categories, with the fruit category showing the greatest value increase of 3%. 

 

Value of Retail Sales of Fresh Produce 10-12

 

Value (billion)

% Change Year on Year

2010

€1.175

 

2011

€1.19

+2.0%

2012

€1.208

+0.8%

 

Retail Market Share for Fresh Produce categories

Category

Share of retail sales of fresh produce in %

Value (€'000)

Fruit

45.1

545

Vegetables (ex Potatoes)

42.9

519

Potatoes

12

145

The Horticulture Products Graphs page displays the  Top 20 selling fresh produce lines of fruit and vegetables.

 

The Gardening Market in Ireland:

Sales of plants/flowers to consumers were valued at €516 million for 2011/2012. 

For further information on this market click on the following link to see Garden Market Purchasing: April 2011 - April 2012 report

 

Export of Horticultural Products:

The Irish Horticultural Industry is primarily targeted towards supplying the domestic market. However, there are two key areas where Horticultural products are exported in significant quantities including:

Mushroom exports to the UK were valued at over €115 million at retail level annually and comprised 50% of the  UK market, which was supplied both from Ireland and by Irish owned mushroom production companies based in the UK. Ireland’s mushroom exports amounted, to 47,000 tonnes, with a value of €115 million, into the UK market. The Following Link shows the value/volume of the UK Mushroom retail market.  

The Christmas Tree home market figures for 2012 were €400,000 and the export market figure for  2012 was  €300,000.