Prioritising Markets: Opportunities for Growth

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Prioritising Markets: Opportunities for Growth

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The opportunity to enter new marketplaces is one every ambitious food and drink company must consider at some point. Whilst the UK and European markets remain vitally important for Irish food and drink manufacturers, diversification in the international marketplace has been a strengthening component of our industry over the last decade.

The Prioritising Markets report offers concise overviews of 75 in-depth studies conducted across a range of priority markets by Bord Bia. It represents the most detailed and broadranging study of the international opportunity ever undertaken on behalf of our food and drink industry.

These market studies were developed in consultation with industry and considerable thought has been put into ensuring they are as user friendly and action oriented as possible. As with all Bord Bia undertakings, this is a data-driven, fact-based exercise that builds on longstanding expertise and experience. The Prioritising Markets: Opportunities for Growth can be viewed as a resource that complements our existing and extensive marketing and business development supports.