Bord Bia's Brand Forum works with Irish food and drink companies to develop and grow their brands and their business. It provides its members with a range of branding tools that are consumer centric and commercially pragmatic.
On a quarterly basis the Brand Forum hosts events, which present its members with an opportunity to step back from daily challenges to be inspired, informed and to connect with industry colleagues. With expert brand speakers from the food & drink industry worldwide, the Forum provides practical thought leadership and best practise in branding.
A range of bespoke brand building workshops are available to members and include – Packaging Design, Data, Digital analytics, Video strategy and Food Photography & Styling. All of these workshops are customised to food and drink brand owners.
The Brand Forum also offers Director's briefing which affords industry leaders the opportunity to partake at insightful Q&A sessions with leading industry experts.
On an annual basis the Brand Forum partners with 15 Brand Forum members to make recipe videos, produced to the highest production standards and includes work on optimised search for the videos.
The Brand Forum's annual Health Check offers members an opportunity to partake in this large scale on-line survey of grocery shoppers, across an extensive range of categories. It is designed to collect and analyse important information to help brand owners such as Brand Awareness, Brand Consideration, Brand Experience, Brand Equity, Brand Commitment, Future Brand Potential and an overall metric of Brand Health.
Bord Bia's Brand Forum is exclusive to Irish food and drink Brand Owners. With in excess of 200 member companies actively participating in Forum events and activities, it is a home for Irish food and drink brand owners and provides unique networking opportunity. The Brand Forum's open and friendly ethos has been a unique source of advice and a hub for both learning and inspiration for all in the food and drink industry.
For queries on Brand Forum membership, please email: firstname.lastname@example.org or telephone 01 6685155.
Please note that:
Brand Forum events and workshops are open to Bord Bia client companies only.