Consumer Insight Team

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Consumer Insight Team

foresight4food Innovation Programme 
Whether prompted by changes in the marketplace, competitive pressures or simply the desire to create something bigger and better, businesses are now constantly refining and redefining how they operate and what they produce.

Bord Bia's Consumer Insights Team runs tailored programmes for Irish Food and Drink companies; allowing access to global intelligence; specialist category knowledge & experience and professional facilitating skills from clear and imaginative marketing thinkers.

We believe winning in food and drink requires thinking, imagination and vision Through co-investment, we partner with your company to ensure your brand reaches full potential.


  • Bord Bia is a marketing business which partners with you to help grow your brand.
  • We understand the voice of the consumer, and the importance of this in order for your business to achieve growth
  • Grants access to marketing specialists and experts in consumer insight and strategy


How to apply

To apply for any of our programmes or for any further enquiries please contact


The following case studies document how the Consumer Insight Team partnered with Irish brands to help them unlock Consumer Understanding.

Case Studies 

Branding Workbook - Billion Dollar Baby

Download:  PDF Icon(308KB 45 sec @56K)

Branding Workbook -Dee's Wholefoods

Download:  PDF Icon(446KB 1 mins:5 sec @56K)

Branding Workbook - Donal Skehan and Fresh Cut Food Services

Download:  PDF Icon(442KB 1 mins:4 sec @56K)

Branding Workbook - Flahavan's

Download:  PDF Icon(498KB 1 mins:12 sec @56K)

Branding Workbook - Goatsbridge Rainbow Trout Farm

Download:  PDF Icon(586KB 1 mins:25 sec @56K)

Branding Workbook - Manor Farm

Download:  PDF Icon(847KB 2 mins:3 sec @56K)

Branding Workbook - Riverview Eggs

Download:  PDF Icon(484KB 1 mins:10 sec @56K)

Branding Workbook - Walsh Whiskey Distillery

Download:  PDF Icon(459KB 1 mins:7 sec @56K)

Insights and Innovation Workbook - Glenilen Farm

Download:  PDF Icon(556KB 1 mins:21 sec @56K)

Insights and Innovation Workbook - Goodfella’s Pizza

Download:  PDF Icon(452KB 1 mins:6 sec @56K)

Insights and Innovation Workbook - Paddy Whiskey

Download:  PDF Icon(503KB 1 mins:13 sec @56K)

Insights and Innovation Workbook - Swift Fine Foods

Download:  PDF Icon(445KB 1 mins:5 sec @56K)