"To drive, through market insight, and, in partnership with industry, the commercial success of a world-class food, drink and horticulture industry."
- To actively contribute to the success and development of the Irish food, drink and horticulture industry.
- To enhance the reputation, based on the principles of sustainable development, of Irish food, drink and horticulture, among consumer and trade buyers in the marketplace.
- To be the authoritative source of strategic insight linking market opportunities to industry.
- To lead a collaborative approach with the key agencies involved in serving Irish food, drink and horticulture.
- To pursue emerging opportunities and actively respond to significant market issues that affect industry.
- To deliver value-for-money with expenditure.