Think Digital is a learning initiative developed by Bord Bia, as a direct response to an identified skills and knowledge gaps in the Irish Food and Drink sector.

Throughout the programme, participants will learn to use a specially designed Digital Marketing Framework. The framework will guide companies to develop a robust digital marketing strategy for their business and help them to identify the most suitable platforms and techniques needed for commercial success.

There are three elements to the programme:

  • Active Learning Workshops : Companies will be guided through the Digital Marketing Framework in this one day participative session. The purpose of the workshop is to equip client companies with the tools and information needed to develop their own practical digital marketing strategy.
  • Clinics: Following the workshops, companies are invited to present their completed strategy to the Bord Bia team for support and input. Implementation opportunities may also be explored, to assist with turning the strategy into action.
  • Webinars: All Bord Bia clients will have access to a range of webinars, focused on the practical application of digital marketing. Hosted by the Bord Bia team, these webinars will guide attendees to the relevant tools and techniques to implement their plans. Topics will include: Social Media Advertising, Content Development on a Shoestring, Why SEO?, E-Commerce tips, and a range of other relevant subject areas.

Cost: The cost of participation is €50 per participant for Workshop and Clinic attendance with a maximum of two attendees per company.  Webinars are freely available to all Bord Bia clients and the details of which will be held on this page.

For more information on the programme, please fill out this form or contact or

Register your interest for a call back from our team