Grow with Aldi
Grow with Aldi is a supplier development programme to help the very best small to medium sized Irish suppliers in building their brand. The mentor scheme is undertaken in conjunction with Bord Bia. Following the programme’s successes in recent years, it has continued in 2021 with the PR launch calling for entries in January, through to the judging phase in February and the product launch in stores which will take place on June 6th
Altogether, 196 Irish suppliers have taken part in the Grow With Aldi programme since it began in 2018. This year, 69 suppliers will launch 135 products in all 145 Aldi stores nationwide as part of the special buy promotion and of these, 5 suppliers will win a core listing for a 12-month period and 2 further participants are picked for a seasonal launch in October. These artisan Irish suppliers have been sourced across chill, ambient and freezer categories. Those suppliers who were chosen for a core range listing will receive mentoring and development through a number of workshops, such as Commercial Management & Social media marketing followed by a number of individual mentoring sessions.
If you want to find out more go to https://www.aldi.ie/grow.