- Best in class packaging design briefs.
- Getting the most from your creative /agency - developing a relationship between client and designer that provides the best creative & commercial environment for success.
- How to give insightful feedback to your creative agency. Judging creative output, engaging with the creative process, de-coding design direction.
- Managing a brief to build long term brand equity. Building a world around your brand and brand stories - the designer’s perspective.
- The importance of the physicality & materiality in design
- Putting the learnings in to practise using design challenge group exercises.
Food & drink design case studies will be integrated throughout the workshop to demonstrate the lessons.
Facilitators: Mark Paton, here design & Brian McIntyre, Orchard Consulting
This event is open to Bord Bia client companies only and free to Brand Forum members.