Bord Bia's new Irish Consumer Vista Research is a multi-market study of consumer attitudes and usage of whiskey in key markets around the world. The research is the first of its kind completed on Irish whiskey internationally and is designed to help brand owners better understand whiskey consumers in the USA, Japan, China & Singapore.
Working with our agency partners, IPSOS, Bord Bia have developed a bespoke need-state model that can be used by brand owners in the development of your brand positioning and innovation strategies.
The Bord Bia needstate model - Consumer Vista - builds on best practise principles adopted by major spirits brands around the world and will help Irish brand owners step-change their marketing strategies in an increasingly competitive environment. Our ambition for Consumer Vista is to provide with deep insights on the motivations of whiskey drinkers in key markets. Bord Bia's Irish Whiskey Consumer Vista will become a key resource for brand owners as the category continues to grow in the years ahead.
Join us for the launch of Bord Bia Consumer Vista in The Thinking House at Bord Bia's Dublin HQ, Lower Mount Street for inspiration, insights and refreshments.
This event is only open to Bord Bia client companies.