Tone is the invisible element of all brand communication, and is the unique voice that your brand uses when talking to its consumers. Tone is not about what is said, but rather how it is said. This workshop is designed to bring light, focus and progress to how proactively managing tone can build a distinctive advantage for your brand.
This workshop is customised for food & drink brand owners and will use numerous best in class industry examples.
Contributors: Our workshop brings together four seasoned practitioners in brand tone. You will hear from an expert in copywriting - Christopher Sharp, Senior Copywriter with JKR; an expert in tone for social media - Claire Hyland, Head of Youth Lab @ Thinkhouse youth marketing agency; one of Ireland’s most experienced brand builders’ - John Fanning and Brian McIntyre, Orchard Consulting.