Brand Forum: Video Optimisation, maximising distribution of your video assets
Overview of the video landscape
- Key elements for relevant & engaging video content creation - hub, hygiene and hero content.
- How to categorise Video: what type of videos needed for food & drink brands and where they should be housed/distributed?
- Reach & dwell time, quality scores and engagement.
- How to establish the best KPI’s for video
This workshop was customised for food & drink brand owners and will include case studies and group exercises. The workshop provided participants with actionable ‘how to’ guidelines and checklists to make the most from your video assets.
Video Optimisation, maximising distribution of your video assets - Brand Forum Workshop