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Brand Forum: Video Optimisation, maximising distribution of your video assets

30th January '19

Workshop Agenda:

Overview of the video landscape

  • Key elements for relevant & engaging video content creation - hub, hygiene and hero content.
  • How to categorise Video: what type of videos needed for food & drink brands and where they should be housed/distributed?
  • Reach & dwell time, quality scores and engagement.
  • How to establish the best KPI’s for video


This workshop was customised for food & drink brand owners and will include case studies and group exercises. The workshop provided participants with actionable ‘how to’ guidelines and checklists to make the most from your video assets.

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Video Optimisation, maximising distribution of your video assets - Brand Forum Workshop