Germany is a key strategic market for the frozen food category in Prepared Consumer Foods. The category is valued at €4.18bn (retail channel) and is in growth of 2%. Key consumer trends in the German market include convenience and sustainability and the frozen food industry is well positioned to address these needs.
We are keen to work with companies to understand these opportunities however we recognise one of the key challenges for the market is the supply chain. It is key to thoroughly understand this for the frozen food category in order to unlock opportunities for growth.
As a result, Bord Bia have recently commissioned research with the objective to assist companies to further understand the frozen food category in the retail channel including an overview of the category, performance and a supply chain mapping exercise.