Celebrate Strawberry Season 2019

The 2019 campaign, brought to you by Bord Bia, Irish Soft Fruit Growers Association and the IFA kicks off today to celebrate the arrival of the much-loved tasty berry. This year’s campaign encourages consumers to consider strawberries as a healthy snack option. To read the press release, click here

New season strawberries herald the arrival of ‘real’ summertime in Ireland. Strawberries are one of the most popular soft fruits eaten in Ireland and worldwide.  There are many different varieties strawberries with different texture, flavour and size.  But is there anything better than when locally grown strawberries are in season? Locally grown strawberries have a unique taste profile and can be a great way to get one of your 7 – a – day in the summer. 

80g of strawberries (just 7) provide nearly 100% of your daily requirement of vitamin C! Vitamin C has a host of health giving properties – it contributes to normal energy-yielding metabolism, to normal functioning of the nervous system, to normal psychological function. As well as that it contributes to the normal function of the immune system, and to the protection of cells from oxidative stress. And finally, vitamin C contributes to the reduction of tiredness and fatigue and increases iron absorption. That’s  a lot of health benefits from just seven strawberries!

Strawberry Recipes 

More ideas of how to incorporate strawberries into your diet in the summertime:


  • Add a portion to breakfast – a great way to add natural sweetness to cereal in the morning or even to pancakes if you have having a treat.
  • Add a portion to a mid morning smoothie – when made with natural yogurt, a smoothie can be a great addition to your day
  • Add to salads such as a chicken and strawberry salad with spinach leaves – a very colourful and nutritious mid day meal

Nutritional Highlights


An average serving of strawberries (about 8 strawberries) has only 27 calories. Strawberries are virtually fat-free and almost 90% of a strawberry is made up of water. Strawberries are high in vitamin C, and they are also a source of folate, flavonoids, and the phytochemical, ellagic acid.

Several studies have highlighted the significant levels of antioxidants in strawberries, which are thought to prevent the cell damage that leads to certain types of cancer.

Ellagic acid is one of these powerful antioxidants which may help to prevent DNA damage. Strawberry extracts have been shown to help control inflammation (1), and ellagic acid has recently been shown to have an antioxidant role in heart health and in the prevention of the build of cholesterol on the inside of arteries (2).

The vibrant red colour of strawberries is due to the anthocyanin known as pelargonidin. Anthocyanins are powerful flavonoids. A fresh food diet rich in flavonoids found in fruits such as strawberries, vegetables, green tea and wine, has strong antioxidant properties and is thought to be an important protective component of the Mediterranean diet. A diet rich in berries has also been linked to boosting levels of good cholesterol and improving blood pressure.


Chang WC et al. Br J Nutr. 2008 Apr ;99(4) : 709-14
Hannum SM. Crit Rev Food Sci Nutr. 2004;44(1):1-17
Tsuda T. J Agric Food Chem. 2008 Feb 13;56(3):642-6
Erlund I et al. Am J Clin Nutr. 2008 Feb;87(2):323-31.