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Indicator Session - Launch of the China Future Proofing Toolkit and the Updated Toolkits

Bord Bia recently launched its China Future Proofing Toolkit and the updated toolkits for Ireland, GB, France, Germany, and the US.

Evelyn Chiang, our colleague in China, shared with us what behaviours have emerged in China during Covid-19.

Grace Binchy shared with us the phase II indicator work, 200 days on. 

This work, conducted in partnership with Opinions, provides an overview of what behaviours have stuck with us and explores what might be evolving into more permanent changes in the way consumers eat, drink and shop. Understanding these changes across all these markets will be key to businesses developing a robust strategic response to the crisis.