Our Vision

Customers around the globe recognise that Irish food and drink is world class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.

Our Purpose

Our purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.

The Story of Bord Bia


1 December 1994: Bord Bia/Irish Food Board was established by an act of the Irish parliament (the Dáil). It brought together the former CBF (Córas Beostoic agus Feola - the Irish Meat and Livestock Board) and the food promotion activities of An Bord Tráchtála/the Irish Trade Board, now part of Enterprise Ireland.


1 July 2004: Responsibility for the development of the horticultural industry in Ireland, which rested with the former Bord Glas, was integrated into Bord Bia.


1 June 2009: The responsibility for seafood promotion in domestic and international markets was transferred from BIM (Bord Iascaigh Mhara) to Bord Bia.

Building Differentiation, Winning Growth


Our 2019-2021 statement of strategy is a living planning tool that will inform our internal organisation over the next three years, as well as a beacon of hope to the outside world. The strategy outlines a new set of values in order to support all elements of industry.