Articles on this page are written by Bord Bia staff to highlight activity and developments relevant to our clients. These can be linked with new insight, market access or activation or any of the other initiatives from Bord Bia as well as developments in the market that clients need to know about.
Bakery is worth over a billion euros to the Irish economy (Shelf Life, 2019), with bakeries spread across the length and breadth of the island. And while in general bakery is not one of those categories that is easily exported, Irish bakeries have made inroads in a total of 45 markets, from France to Australia, and Canada. Bakery exports from Ireland were worth €174m in 2020 (CSO, 2020).
We are currently in a strong period for beef in retail, according to the latest findings from our European meat shopper insights, from the period January to February 2021. The incidence of consideration and purchase of beef have increased across key European markets when compared to the same period last year. Consideration has increased especially in the Netherlands and Ireland. Really, consideration for proteins has increased across the board, though not to the same extent as beef though the consideration of pork has increased significantly in the UK and Netherlands.
Kantar Vermeer produced a report called Insights 2020 (i2020). Their research involved interviews and surveys of more than 10,000 business practitioners worldwide. Of the factors that were found to drive customer-centric growth, none mattered more than a firm’s insights engine (Van Der Driest, Sthanunathan and Weed, 2016). Bord Bia develops its own collection of insight resources to help fuel our clients’ insights engines and power their growth. We know that time can be a constraint, so for your convenience, this article will highlight 5 Top New Sources of Insight for Growth:
A drive towards a more balanced way of being and less emphasis on perfection is the key theme emerging from our Dietary Lifestyle Study 2021. This study, an update on our 2018 Dietary Lifestyles study, was designed to understand how dietary lifestyles have evolved since 2018. The purpose of the study was to enable the food and drink industry learn how people are approaching their diets, the dynamics at play, looking in particular at relationships with protein and alternative proteins.