Articles on this page are written by Bord Bia staff to highlight activity and developments relevant to our clients. These can be linked with new insight, market access or activation or any of the other initiatives from Bord Bia as well as developments in the market that clients need to know about.
This article in three words: Insight, Engagement, Strategy You’ve got an important customer pitch coming up and you really want to nail it with some great insight and good thinking that leads to growth. You recall a piece of insight you’ve come across previously and know that it could really help you pitch perfect.
As the end of the year approaches, it is a good time to prepare for what is to come in 2023. Health and wellness will continue to be of vital importance to consumers. Mintel has identified wellbeing as one of their seven core drivers of consumer trends (Mintel, 2022), and FMCG Gurus has included four health related trends in their top ten trends for 2023
As inflation continues to impact our weekly grocery spending, consumers are looking for ways to control their expenditure. It is in the grocery aisles that shoppers become most aware of the impact of inflation. As a result, shoppers are looking for strategies to still meet their food and drink demands, while spending as little as possible.
With over 83 million consumers, Germany is one of the largest markets for food and beverages in Europe (GTAI, 2022). For the Quick Service Restaurants (QSR) market in particular, value is expected to reach €15.6 billion by the end of 2022 (Bord Bia, 2022a). Given the size of this market, Bord Bia conducted extensive research in 2022 to identify key market dynamics, consumer trends, route-to-market strategies and up-and-coming chains for Irish suppliers to target.
This article will highlight 10 great free sources that can help Irish suppliers keep track of inflation and develop strategies to mitigate its effects and build resilience. Curated by Bord Bia’s Librarians, these sources can help you save time and free you up to make more informed decisions on this business critical topic.
In a 2019 interview with Forbes, Julie Anna Potts, president and CEO of the North American Meat Institute, noted that “consumer insights will be critical for companies to bring innovation, convenience, health and value to the meat case” (Fromm, 2019). In the intervening years, these attributes have become even more crucial to consumers. Bord Bia can provide access to insights that help you understand the category and deliver on what consumers want. Outlined below are five recent reports from our library collection.