Articles on this page are written by Bord Bia staff to highlight activity and developments relevant to our clients. These can be linked with new insight, market access or activation or any of the other initiatives from Bord Bia as well as developments in the market that clients need to know about.
Instagram has 1 billion users worldwide and reaches 2.2m people in Ireland each month ("Elevate Your Brand on Instagram", 2021). Launched in 2010 by Mike Krieger and Kevin Systrom, Instagram’s main selling point was its photo filters. Younger audiences who prefer more visual and entertaining content embraced Instagram and utilise the several platforms within Instagram. It has proven to be a key vehicle for food & drink brands, providing a platform to inspire and engage with consumers. It offers targeted marketing tactics and influences people’s shopper journeys, plus the opportunity to go direct to consumer with shop functionality.
The secret to how Bord Bia Small Business Clients can use knowledge & market intelligence for GROWTH
Here at Bord Bia we believe that helping *Small Business Clients learn how to leverage our Knowledge & Market Intelligence Team to make better, more informed strategic decisions, will help them succeed in the pursuit of business growth. So, if you’re a Bord Bia Small Business Client that wants to benefit from the teams’ extensive experience and expertise in Market Insight generation & Professional Desk Research, and uncover key insights from a world class collection of Knowledge & Market Intelligence, we’ve designed a brand new Learning Course just for you!
In light of the global food industry’s growing sustainability challenges, we must remember that 75% of the world’s diet comes from just 12 plants and five animal species ("What is Agrobiodiversity”, 2021). The careful management and conservation of our natural capital is crucial to the continued sustainability of the seafood sector. Whilst the future is mostly uncertain and unknown, what we do know is that seafood production will need to transition in light of this green agenda.
According to McKinsey, companies that make the most of the wide array of research available to them give themselves a great competitive advantage. They give themselves the knowledge that can lead to the type of genuine insight that creates brand growth ("New insights for new growth: What it takes to understand your customers today", 2016). To make sure you are that you are leveraging Bord Bia’s world class library resources for competitive advantage this insightful article will introduce 5 Must Reads for July:
The past 16 months have been extremely challenging for foodservice operators and the producers and processors who supply them across the island of Ireland. But business owners are beginning to look to the future with some confidence now as the reopening programme continues. And understanding the changes that consumers expect to stay around will be key to successfully reopening and thriving into the future. Bord Bia has completed a unique piece of research – a half year white paper examining both how recovery will be reflected in consumer spending for the rest of 2021 and 2022.The research also examines the overarching trends changing the foodservice environment to understand which will stay around after the pandemic is a thing of the past.
Hearing the voice of the Irish food and drink industry has a pivotal role in informing and shaping how Bord Bia develops plans and programs. Having an understanding of the key risks faced by the industry to their success or future and level of preparedness to deal with those risks assists us in charting those challenges and opportunities. To this end Bord Bia surveyed over 110 food and drink companies in April of this year to gauge the mood of the industry and to get that deep understanding of what is concerning them now and for the future.