Articles on this page are written by Bord Bia staff to highlight activity and developments relevant to our clients. These can be linked with new insight, market access or activation or any of the other initiatives from Bord Bia as well as developments in the market that clients need to know about.
In September 2019 Bord Bia started tracking grocery shoppers across 5 European markets (IRL, UK, NL, ITA and DE), looking for deeper insight on how shoppers make decisions at the point of purchase. We have since added Belgium and Sweden, where we began tracking in July 2020. Below is a summary of our Q2 2023 Meat Shopper Insights report across all 7 markets.
Following last week’s article providing an overview of the Chilled Ready Meals category in the Irish market, this insightful article provides a summary of the main findings from Shopper Intelligence’s presentation by taking a deeper dive into answering the questions of how