Articles on this page are written by Bord Bia staff to highlight activity and developments relevant to our clients. These can be linked with new insight, market access or activation or any of the other initiatives from Bord Bia as well as developments in the market that clients need to know about.
A recent Brand Forum Webinar discussed the topic of Premiumisation - How it needs to shape the Irish Food Industry. It was clear from this debate that premiumisation is no longer just about price or about black & gold packaging - it's the promise of exceptional taste, quality and experience. Premium implies the best ingredients and in terms of food it’s about the ultimate in taste. But it’s also about the integrity of a brand and business. It’s about full transparency in the supply chain and the highest product quality.
Insight can be a key factor in setting your company apart from your competitors. Past research has found that organisations that leverage customer insights outperform peers by 85 percent in sales growth and by more than 25 percent in gross margin (McKinsey, 2019). Bord Bia can help you access great insight through our library collection. Here is an overview of some of our latest reports in the bakery category.
On November the 2nd, Bord Bia proudly had its first ever UN SDG story published on the International Federation of Library Association’s (the IFLA’s) Library Map of the World. To learn more about How Bord Bia’s Librarians Help to Fill Information Skills Gaps in the Agriculture and Food Sector and positively contribute to improvements across UN SDG goals, check out the full story (as published by IFLA) below.
Digital Food Lab is an insight and strategy firm specialised in Food start up trends. In their recent report on start up trends in France they state: “In 2020, French FoodTech startups raised €606M, 50% more than in 2019 (Digital Food Lab, 2021). Growing in such a context was a feat.” Much of this growth was made up of three large deals: Ynsect, Innovafeed and Swile.
For years, the French food sector has been debating the launch of an Eco-Score following the model of the now famous Nutriscore. In early 2021, a collective of companies linked to the food industry (Yuka, Openfoodfacts, Marmiton, Foodcheri…) released its own private Eco-score, soon partially adopted by a handful of retailers in France and Belgium (Carrefour, Lidl, Colruyt…). In practice, the score looks very similar to Nutri-score giving each product a rating from A “little environmental impact” to E “very strong environmental impact”.
Considering a slow start to the year, where Irish beef exports to Britain and European markets were slow to gather momentum, there has been a steady upturn in the beef trade since mid April. Cattle prices in Ireland, UK, Europe, have increased steadily, reaching highpoints in July and August that have not been seen for eight or more years (Bord Bia, Beef Market Tracking, 2021).