Bord Bia's Brand Forum is Ireland’s leading community for marketing practitioners seeking to deepen their marketing skills and grow their food and drink brands.
Exclusively dedicated to Irish food & drink brand owners who are Bord Bia client companies, Brand Forum is about thought leadership and best practice. It focuses on the brand issues encountered in the marketplace and draws on world-class expertise to demonstrate how to build better brands.
- Be Informed: By attending our bespoke brand building workshops tailored to Irish food and drink brand owners.
- Be Inspired: By world-class speakers at the quarterly Brand Forum events which include food & drink case study presentations, coupled with in-depth question & answer sessions with the brand owners.
- Connect: Network with over 200 Irish food and drink companies
Recipe Video Service
Through the expansion of digital platforms video has emerged as an even greater opportunity for brand owners to promote brands and to interact with consumers in a targeted way. Bord Bia’s Brand Forum is offering its members the opportunity to produce a recipe video.
Brand Health Check
Brand Health Check is survey of grocery shoppers, across an extensive range of categories. The survey is designed to collect and analyse key brand information such as Brand awareness, consideration, experience, equity, commitment, potential and concludes with an overall metric of brand health. The output includes a bespoke brand report, identifying issues and opportunities for your brand in its respective category, and includes expert analysis delivered by 1-1 meetings.
Discover the value of being a member of Brand Forum with access to exclusive events, workshops and other services.
A series of eight short tutorial videos on phone photography and how to maximise a brand’s potential on Instagram.
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Episode 4: Two Drifters
Episode 3: A sustainable Competitive advantage : Strong Roots , Samuel Dennigan
Episode 2: A healthy Appetite for Innovation - Modern Baker, Leo Campbell
Episode 1 Premiumisation - Hannon Meats, Peter Hannon
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