The Bord Bia Statement of Strategy recognises the wider strategic context in which Bord Bia operates. It builds on Food Vision 2030 which emphasises the need to strengthen and invest in Origin Green and other sustainability supports.
Our Vision
Customers around the globe recognise that Irish food and drink is world class: that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.
Our producers set the global standard in sustainable production – meeting the responsibility we all have to the planet, to society, and to future generations.
We have everything we need for a better, more sustainable food system. There has never been a better time for the Irish food, drink and horticulture sector to set an example for the world.
Our Purpose
To bring Ireland’s outstanding food, drink and horticulture produce to the world, thus enabling the growth and sustainability of producers.
Our purpose helps to bring priority, focus and inspiration to the unique reason why Bord Bia exists. Our role is to play a significant part in the sustained success of Irish food and drink while we carry a huge sense of pride in the sector’s produce, its people, its place and its progress. Our focus is on supporting and enabling our clients (producers and farmers) so that they can be at their best, bringing Ireland’s outstanding food, drink and horticulture produce to the world.
We see our purpose as the guiding star for us during the period of 2022-2025, our reason for being to help clients achieve their goals.
Our Strategic Priorities:
These five strategic priorities will drive all that we do in achieving our objectives in the 2022-2025 period.
- Build Food Brand Ireland and further develop its proof points
- Develop Better Ways for our clients and customers to Connect and build Partnerships
- Nurture and Attract Industry Talents and Drive Client Capability
- Champion Insight-Led Innovation and Brand Development
- Support and enable the organisation and to execute strategy
Our Statement of Ten Year and Three Year Strategy 2022 is available to download.
