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Bord Bia Services

Bord Bia services and supports deliver across four key areas:

Insight

Bord Bia provides leading market and consumer insight and intelligence to support the sustainable growth of the Irish food, drink and horticulture industry.

Using state-of-the-art intelligence and techniques, Bord Bia generates insights from global markets to optimise the commercial success of food production, matching food product evolution and development with genuine and verified consumer needs.

In this way, Bord Bia aims for the branding and innovation chains of the Irish food, drink and horticulture industry to start with the consumer and end with the consumer.

Bord Bia gathers, disseminates and facilitates the application of intelligence, insight and thinking to support the accurate and timely innovation needed for sustainable growth.

  • Bord Bia Thinking House

Bord Bia Thinking House is a centre of excellence for market insight and a space for collaboration, integration and interaction. This dynamic, research-focused environment is designed to break down silos and connect stakeholders, translating commercial aspirations and product concepts into sustainable, scalable products and brands built on verified consumer needs.

Through Bord Bia Thinking House a range of world-class information and insight services are provided including:

  • Trends, intelligence and market foresight
  • Customised insight generation
  • Brand and product development

Growth

Sustainable growth is a fundamental priority of the future success of the Irish food, drink and horticulture industry. Working closely with Irish companies, Bord Bia helps to build the capability of businesses to evaluate, plan and deliver growth in strategically selected, priority markets. Our services include:

  • Market understanding
  • Capability building
  • Lead Generation and Market Activation
  • Trade Fairs and Trade Missions
  • Marketing Finance

Talent

Through the Bord Bia Talent Academy, the next generation of executive talent is being equipped with the skills to drive the industry’s future growth. An innovative suite of programmes provides graduates, postgraduates and mature students with unrivalled learning opportunities in International Marketing, Commercial Marketing and Business Development, Supply Chain Management, Sustainability and Design Innovation. Placements with leading Irish and international organisations form a core part of the Bord Bia education and learning experience.

Reputation

Irish food, drink and horticulture enjoy a reputation for quality and sustainability, and Bord Bia has developed effective global marketing programmes and campaigns at home and abroad to support and enhance this.

Through its work, Bord Bia is actively driving the collective reputation of Irish food, drink and horticulture globally – creating relevance, differentiation and preference through effective strategic marketing that is rooted in insight and tailored by region and sector.

Bord Bia develops and manages marketing communications, publicity and brand activation through print, digital and broadcast platforms. These, alongside Bord Bia hosted events and experiences, encourage a connection with the story of Food Brand Ireland at home and abroad.

  • Markers of trust and quality
  • Origin Green and Providing Proof
  • Origin Green at Manufacturer Level
  • Origin Green at Retail and Foodservice Level
  • Sustainable Quality Assurance Schemes
  • Sustainability
  • EU promotions

Underpinning all its activities is Bord Bia’s targeted and strategic vision of enabling the sustainable growth of the Irish food, drink and horticulture industry. Building on Food Wise 2025, which sets out the Government’s strategic plan for the development of the agrifood sector to 2025, Bord Bia’s Statement of Strategy 2019-2021 Building Differentiation, Winning Growth sets out how we are currently working with Ireland’s food, drink and horticulture producers to enable growth as we set the global standard in sustainable production.