Brand Forum Speaker Event 'Engaging the Consumer'

This event shared the latest thinking on consumer connections, collecting data throughout the customer journey and optimising the interconnectivity of all media touch points.  The presentation from Dentsu, incorporated a recent Denny case study from Denny - Pilgrims Food Masters. Monster Energy’s presentation outlined how putting the consumer at the heart of their brand has been critical to the success of their business and brand.

Presenters:

• Dael Wood: Strategic Consulting Director, Dentsu International
• Julie Ann Twomey: Marketing & Innovation Controller, Pilgrim's Food Masters, UK & Ireland
• James O’Rourke: Senior Business Director - Ireland & Romania, Monster Energy