Lucky Saint, the multi-award winning 0.5% lager, is fast becoming a category defining brand. Brewed in Bavaria, the brand is first and foremost a great tasting beer that happens to be alcohol-free. Listed in +2000 bars and restaurants across the UK in bottle & on draught, it has a thriving e-commerce business.
Luke Boase and Emma Heal, MD of Lucky Saint, will talk to the Brand Forum about growing fledgling brands to household names.
Luke will discuss the search for product excellence, and how they built the brand from scratch, and the importance of an Omni channel approach.
Emma will outline how, at onset of lockdown, in six weeks, Lucky Saint became the 2nd best-selling lager on Amazon. During this session, Emma will advocate for marketing to be represented at board level. She will outline how marketing activities can be aligned with corporate strategy and why marketing managers must be knowledgeable on P&L and ROI.
Lucky Saint Founder, Luke Boase, spent 741 days in research & development; has travelled 7462 miles, brewed 56, 628 to create the definitive alcohol free lager. Emma Heal has worked in consumer goods for 20 years across Europe and Africa: in the global blue chips of Tesco &d Diageo and brands including innocent and Graze.
This webinar is open to Bord Bia client companies only.